MercatlasEU e-commerce compliance data

Price reduction rule · Wix

Price reduction rule on Wix

Show the lowest price of the last 30 days next to any discount.

Native coverage

App needed Wix shows a strikethrough price but keeps no price history.

Apps

1 app declare coverage and the leader has 1 reviews. That is a category that has not been won: either merchants are not buying, or they are solving it another way.

AppPriceRatingAdoption
EU Compliance Kit · related to the operatorFree plan; Pro paid11 reviews1 reading
Source: Mercatlas, scan of 20 September 2026. Coverage as declared by each vendor. CC BY 4.0.

What the rule requires

A crossed-out price is only lawful if it is the lowest price the store charged in the previous 30 days. Platforms record a compare-at price but not a price history, so the 30-day figure has to be tracked and rendered by an app or by hand.

Who it binds: Any trader announcing a price reduction to consumers in the EU. The prior price shown must be the lowest price applied in the 30 days before the reduction.

Check your store

Run the free check Reads the public pages of any Wix shop. No install, no signup.

Not legal advice. Corrections: [email protected].